The language used to describe substance use and addiction must convey respect for individuals, an accurate understanding of the full spectrum of substance use (from non-problematic use to chaotic use and addiction), and effective treatment. Avoid perpetuating negative stereotypes by first recognizing, addressing, and combatting misunderstandings and stigma.
Addiction is a chronic but treatable medical condition. Often unintentionally, many people still talk about addiction in ways that are stigmatizing—meaning they use words that can portray someone with a substance use disorder (SUD) in a shameful or negative way and may prevent them from seeking treatment.9 With simple changes in language harmful stigma and negativity around SUD can be reduced or avoided.
Individuals bereaved by DRDs [Drug-Related Deaths] experience harsh and stigmatizing communications reflecting the existing societal stigma toward drug users. This contributes to the marginalization of grieving individuals at a time when they may require support. Making people aware that stigma occurs, why it happens and how it is transmitted in society can help reduce it and its adverse consequences.
Stigma is defined as a process wherein people with a particular social identity are labeled, stereotyped, and devalued, unfolding within the context of unequal and often preexisting power relations, leading to discriminatory behavior against people with the stigmatized identity.
Contrary to the argument that stigma deters socially unacceptable behavior, it is evident from our research that stigma, in fact, kills. Even though opioids are changing the way we think and talk about addiction, stigma — or negative attitudes towards people with substance-use disorders that result in social devaluation and discrimination — has real human consequences.