When writing letters to the editor (LTEs), it’s important to understand that editors have the right to edit your submissions. Although they shouldn’t alter the intent of your message, sometimes changes happen. Accept these edits gracefully and focus on improving your future letters.
A crucial step in writing effective LTEs is studying previously published letters in your target publication. Pay attention to their style, length (typically under 200 words), and the level of English used. Tailor your letters to match these criteria to increase your chances of publication.
Utilize online resources such as the MAPinc database to find examples of published letters on topics similar to yours. This can provide valuable insights into successful letter writing strategies.
When targeting specific publications, use search tools to find letters they’ve previously published. Analyze these letters for word count and reading level, and ensure your submission aligns with these standards. Following style guides linked on MAPinc’s resource page can also be beneficial for crafting successful LTEs.
Drafting and rewriting your letters is essential. Most successful authors go through multiple drafts to refine their message. After writing your initial draft, take a break before reviewing it again to make further improvements.
Persistence is key in getting LTEs published. Even experienced writers, like Robert Sharpe, often send multiple letters to get one published. Each submission, even if unpublished, indicates reader interest to the publication and contributes to the dialogue on your issue.
Focus on responding to a publication’s editorials, columns, or major stories, as these are more likely to be selected by editors. Local relevance can also enhance your letter’s appeal. For example, tying your letter to a local event or story can increase its chances of being published.
The current trend favors letters questioning the War on Drugs, making them more likely to be published now than in the past. Every published letter contributes to shifting public opinion, highlighting the importance of persistence.
Letters to the editor are a cost-effective way for activists to reach a wide audience. They often have more impact than advertisements and can be submitted via email to most publications. The cumulative effect of many letters can be substantial. For instance, Robert Sharpe’s letters have significantly contributed to drug policy reform, equating to approximately $250,000 in advertising value over a year.
For those looking for new targets, resources like MAPinc’s opinion page provide daily updates on prime targets for your LTEs.
By following these guidelines, you can enhance your chances of having your letters published and make a meaningful impact through public discourse.
This article is adapted from a pdf by Richard Lake the Senior Editor, DrugSense